From concept to design, curation to collaborations, Bleacher Critic was entirely my vision and execution. A menswear store in historic downtown Petaluma, California, focusing almost exclusively on made in USA manufacturers, I themed the store after America’s favorite pastime. In addition to having our own private label, Bleacher Critic was the only stockist on the west coast between San Francisco and Portland for brands like New Balance Made in USA, Carhartt Work In Progress, PF Flyers, Penfield and others.